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  SALES KPI TO ACHIEVE BUSSINESS GOALS     TO BOOST SALE   ·           Year-over-year sales YoY Sale) ·           Conversion rate (CR) ·           Average order value (AOV) ·           Basket size     TO STRENGTHEN CUSTOMER EXPERIENCE   ·           conversion rate (CR) ·           average order value (AOV) ·           basket size ·           customer retention rate (CRR)     TO Reduce stock-outs   ·           Inventory turnover (ITR) ·           Sell-through rate (STR) ·           Shrinkage     TO Optimize profits   ·           Cost of goods sold (COGS) ·           Gross profit (GP) ·           Net profit (NP) ·           RETURN ON SALE (RoS) ·           Gross margins return on investment (GMROI)     A FEW SALES KPI EXPLAINED IN SHORT   COGS   Measuring your COGS is essential to achieving  profitability . If you know how much you spent to acquire or produce your products, you can set prices that are  competitive , but that also offset your expenses.   average order valu
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